If you’re a startup, then a lot of your time will probably be spent focusing on product development. You might be tempted to think that marketing and sales don’t matter too much if you have a product that people want. However, it’s extremely difficult to get people to buy your product if they can’t find it. And most startups fail because they can’t get enough customers fast enough.

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There are different types of techniques used by online marketers. These include SEO, local searches, and social media campaigns. Using local SEO is the main strategy followed by many local businesses to dominate the local search results. In order to do so, it’s best to understand how local SEO works, the top local search engines, and what tactics local businesses use to grow their online presence.

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