Why SEO is the most powerful in marketing: The Best SEO Strategies

1. SEO is the most effective marketing strategy

Search engine optimization (SEO) is the practice of optimizing your content so it is easily discovered by search engines like Google. SEO can help you build your online presence and reach a new audience. SEO can be time-consuming and hard to learn but it is also the most effective marketing strategy for small businesses. Many startups first spend most of their time and money on product development. Unfortunately, $3 million is a huge amount of money. You might be thinking, “yeah I’m not going to spend $3 million for marketing, what is the point?” The goal of marketing for startups is to identify what your customers aren’t concerned about so that they can prioritize your product development. This process, known as market research, is years of hard work. It’s also about understanding your business and identifying niche audiences.

I wrote an article last year about three different marketing activities that are important for product development, so if you want to succeed as a startup, you need to know how to do these three things sooner rather than later.

Before you even start working on your product, you need to learn about your audience. When bloggers talk about their audience, they are often talking about their niche audience. When you survey your audience directly, you will be able to get a better understanding of what the group thinks your product is about. In addition, by understanding your audience you will start to understand the kinds of problems they have and the kinds of problems they don’t have.

When you’re creating descriptions, ads, and marketing copy, try to think about what your audience would be thinking before they read it. According to Brian Clark,

“strategic descriptions borrow the language and structures from the informational and people-oriented domain in order to communicate directly and effectively to people with specific (and often very different) problems in mind.”

The key here is the “specific problem in mind.” The information you learn from your audience will change your thinking.

2. The best SEO strategies to attract customers

To attract customers, think about your potential customers and what they’re looking for. What will make you stand out from the crowd? 

It’s helpful to plan your product events weeks (if not months) out. You don’t want to push your product launch until it’s too late, after all. Don’t be afraid to get creative (I’ve done it, you can too). Partnering with industry experts has been a great way to get in front of early adopters. For a subscription service, implementing a split-test landing page is a great way to start getting your product in front of users post-launch. This way, you’re collecting feedback for your product—a critical feedback loop that can inform future product design. 

So, what can you do now to get those customers? Some of the key strategies that conversion rate experts use with their products are interviews, surveys, technical contest visits, and in-person events. Before you think about these tactics, it's important to actually ask your potential customers. Get in front of them and don’t give up. If you are really frustrated with the numerous obstacles you’re facing, this video might be helpful to you:

Wondering how to get more customers? To learn more about how to get more customers with more conversion rate experts, watch the video. 

Lastly, optimizing your product’s reviews means that you’re feeding the algorithm to gain more visibility. Why do it? Reviews bring visibility to your product's reputation and the questions your potential customers express that can help you accelerate product development. 

Trust has always been a part of the mind game, but trusting users has never been more important. To start getting visitors and customers to place trust in your product, you should create a trust-building campaign that includes backtesting of your offer and branding (the product image will have a big impact on your website).

3. Why SEO is so powerful in marketing

There are many reasons why SEO is becoming more and more popular these days. One of the most significant reasons is the fact that SEO is free, and it can help your business generate more traffic and profit. The other important reason is the fact that SEO is a long term strategy, so it will help your business in the long term. Unsurprisingly, many people are still unaware of the huge impact that SEO has on the marketing world. A lot of marketers are still focused on traditional (non-SEO optimized) strategies which don’t produce good results. Unless you have an expert on your team, it’s hard to implement effective tactics that use SEO effectively. There are many sources in the marketing world that provide SEO content, and while I’m not going to go into depth about SEO, it’s great information and should be a priority for any marketing team.

Here’s a link for an article that I wrote on this subject:

Once you get the hang of SEO, and understand how it works, your business’s results will improve tremendously. This means more engagement, better rankings, and more revenue. The more people that find your website the more likely they are to become clients or become leads. Creating landing pages that are optimized for SEO will not only boost your search engine ranking.

It can really help your business if you give a boost to your SEO marketing in the early stages. Similar to other marketing strategies such as content marketing and content marketing strategy, SEO needs to be a long term strategy. SEO needs to be used enough to get results, so it should be the center of your marketing. However, it’s important for businesses that offer self-help advice to be involved in SEO in order to provide potential clients with useful content, and help them find the right resources.

Many entrepreneurs start their businesses because they can’t find a job. This is perfectly normal, because many people are unemployed at the moment. The average unemployment rate in the US is 7.5% — this means that roughly 847,000 people are unemployed right now.

4. How to boost your search ranking immediately?

If you want to get more traffic from Google, then adding keywords to your meta title and meta description is a good place to start. Adding keywords to your meta title and meta description will help Google understand what each page is about so it can be included in the search results for those keywords. 

Conclusion: Most people think that it’s difficult to get a high rank on search engines, but that’s not true. When you use these strategies, you can easily get a high ranking and attract more customers. It may take a bit of time, but it’s worth the effort!

You can get a great ranking on search engines by following these simple tips. Google wants to provide the best results for its users, and for that reason it ranks pages based on quality. If you can create a great, useful, and original piece of content, then Google will recognise it and rank it highly. 

SEO has a dreadful record when it comes to ranking pages. The guys over at Modern SEO saw this and decided to test their mettle against a renowned Spanish SEO in the midst of launching his new site: I was impressed that they got results, but not until they had established their website as a serious player did they start getting results. Their new agency rep, Joost de Valk, had already secured himself a client at the time, so he focused his efforts on improving their ranking, rather than hunting down the new site. One of the first things he did was to improve their website usability. He realised that regardless of whether you’re in a position to purchase your product within 12 months, or whether you’re waiting to get into business, you need to make your user experience great. By improving the website visitors’ experience he managed to increase their rankings without looking for a sale. 

. Delegate maintenance tasks to staff who understand site architecture

 Back in 2007, I created an infographic that looked at the internet’s most complicated sites. I looked at the Help Hub for Stack Overflow and highlighted the fact that the website was definitely more complicated than it needed to be. When it came to optimising the website I didn’t really know what I was doing, so I decided to hire help. My first port of call was to look for developers; I think I found a developer, but paid him a paltry sum for the work he was to do. I suppose I didn’t realise how important website maintenance is. It’s certainly worth hiring a developer if you’re a startup.